Fotografije koje će promijeniti pogled na žene u društvu

Jedan od većih registara stock fotografija Getty Images u ponedjeljak su lansirali Lean In Collection u partnerstvu sa LeanIn.org, a koja sadrži preko 2,500 fotografija liderica u svakodnevnim poslovima i životu.

 

Projekt je počeo kad je Pam Grossman, Getty Images direktorica vizualnih trendova, naručila studiju koja će prati predstavljanje i zastupljenosti žena u medijima. Studija se pretvorila u prezentaciju koju je Grossman kasnije podijelila sa Sheryl Sandberg i Lean In timom u Facebook sjedištu u Paolo Altu u Kaliforniji.

 

Marketing, koji uvelike igra na vizuale, ima veliku ulogu u stvaranju jednodimenzionalnih slika, jer s jedne strane odražava postojeće stereotipe, a s druge ih podupire. Upravo je zato cilj kampanje bio unijeti raznolikost u stock fotografije, ne samo slikama žena i muškaraca s različitim zanimanjima i obrnutim (stereotipnim) ulogama, već i ljudima različitih godišta i građe.

 

Getty Images ima oko 2,4 miliona korisnika koji se koriste zbirkom od 150 miliona slika, a najčešće pretraživane ključne riječi su žena, poslovna i porodica.

 

– Ovo je za sve nas jako bitan projekt, i mada otrcano zvuči, nadamo se da ćemo pokazujući ljudima slike sa moćnim ženama možda uspjeti promijeniti svijet, rekla je Grossman za BuzzFeed.

 

Lean In Collection -1 Tony Anderson / Taxi / Getty Images

 

Lean In Collection -2 Hero Images / Getty Images

 

Lean In Collection -3 Thomas Barwick / Iconica / Getty Images

 

Lean In Collection -4 Stephen Zeigler / Stone / Getty Images

 

Lean In Collection -5 Cavan Images / Stone / Getty Images

 

Lean In Collection -6 Tooga / Stone / Getty Images

 

Lean In Collection -7 Cavan Images / Getty Images

 

Lean In Collection -8 Cavan Images / Getty Images

 

Lean In Collection -9 Harry Hook / Stone / Getty Images

 

Lean In Collection -10 Michael H / Digital Vision / Getty Images

 

 

Lean In Collection -11 Cavan Images / The Image Bank / Getty Images

 

Lean In Collection -12 Cavan Images / Iconica / Getty Images

 

Lean In Collection -13 Gary John Norman / Taxi / Getty Images

 

Lean In Collection -14 Gary John Norman / Taxi / Getty Images

 

Lean In Collection -15 Cavan Images / The Image Bank / Getty Images

 

Lean In Collection -16 Thomas Barwick / Iconica / Getty Images

 

Lean In Collection -17 Gary Houlder / Taxi / Getty Images

 

Lean In Collection -18 Sam Diephuis / The Image Bank / Getty Images

 

Lean In Collection -19 MoMo Productions / Iconica / Getty Images

 

Lean In Collection -20 LWA / Stone / Getty Images

 

Lean In Collection -21 Betsie Van Der Meer / Getty Images

 

Lean In Collection -22 Yellow Dog Productions / Getty Images

 

Lean In Collection -23 Cavan Images / Getty Images

 

Lean In Collection -24 Thomas Barwick / Getty Images

 

Lean In Collection -25 Zero Creatives / Cultura / Getty Images

 

Lean In Collection -26 Compassionate Eye / Getty Images

 

Lean In Collection -27 Oli Kellett / Getty Images

 

Lean In Collection -28 Thomas Barwick / Getty Images

 

Lean In Collection -29 Cavan Images / Getty Images

 

Lean In Collection -30 Carlo A / Getty Images

 

Lean In Collection -31 Betsie Van Der Meer / Getty Images

 

Lean In Collection -32 Thomas Barwick / Getty Images

 

Lean In Collection -33 R. Nelson / Flikr Select / Getty Images

 

Lean In Collection -34 Tooga / Getty Images

 

Lean In Collection -35 Carvan Images / Getty Images

 

Lean In Collection -36 Thomas Barwick / Getty Images

 

Lean In Collection -37 Christopher Malcolm / Getty Images

 

Lean In Collection -38Cavan Images / Getty Images

 

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