Prije nekoliko sedmica internet su preplavile selfiji muškaraca koji su se fotkali goli noseći samo čarapu na polnom organu, a sve u ime buđenja svijesti o raku. Sad nam dolazi kanadska reklama koja je…hmm.. efektnija od kampanje #cockinasock.
Agencija BBDO Toronto angažirala je 20 muškaraca da učestvuju u reklami Not-the-Sac Wax, a koja je posvećena borbi protiv raka testisa. Svima su uradili brazilsku depilaciju i sve to snimili. Poruka reklame je Expose your balls so you can check ’em regularly. Rezultat svega je urnebesni video. Pogledajte!
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