Chanel nakon 15 godina lansirao novi parfem GABRIELLE CHANEL

[ssba]
July 6th, 2017

U četvrtak, 4. jula, Chanel je na privatnoj zabavi u Parizu u Palais de Tokyo predstavio novi parfem GABRIELLE CHANEL. Zanimljivo je kako je ovo prvi novi parfem kuće Chanel nakon punih 15 godina. Miris Gabrielle potpisuje Olivier Polge u saradnji sa Chanel Fragrance Creation and Development Laboratory, a jedinstveno iskustvo njegova predstavljanja popraćeno je dojmljivim instalacijama i video projekcijama.

 

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Lansiranje parfema reflektira osobnost osnivačice brenda Gabrielle Chanel i njene mantre – odaberi svoju destinaciju, pronađi svoj put, postani osoba kakvom želiš postati i ostani vjeran sebi. Bočica je otkrivena u maestralnoj igri svjetla i sjene, a večer je završena ekskluzivnom projekcijom reklamnog filma koji će pratiti parfem i koji će javnost vidjeti 1. septembra, kada parfem i dolazi u prodaju.

 

GABRIELLE CHANEL FRAGRANCE LAUNCH AMBIANCE AT PALAIS DE TOKYO JULY 4 2017_Loulou ROBERT

 

Glamuroznoj večeri prisustvovali su i ambasadori i prijatelji poznate modne i beauty kuće. Kristen Stewart, Pharrell Williams, Sébastien Tellier, Tilda Swinton i Katy Perry,  bili su neki od uzvanika. A večer je dodatno začinio nastup Pharrella.

 

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